My 2025 Beauty Predictions

Moving on from the "clean girl" and minimal makeup looks, I’m hoping to see a return of some makeup trends reminiscent of 2016.

Glitter and Iridescent Eye Makeup: I think we’ll see a resurgence of bold eye makeup, especially when it comes to glitter and metallic-inspired shadows. While full-on orange, purple, and red eyeshadows might not be back just yet, subtle glitters with a metallic sheen are likely to make a comeback. We’re entering our Olympic Era. Tarte released “In our Golden Era” palettes again and they are the kind of color palette I’m looking forward to seeing.

Facial Symmetry Makeup: For the past several years, makeup trends have leaned toward a “one-size-fits-all” approach. I realized, after a trip on shrooms (: that my contour placement did not suit my face shape. The idea of contour being placed just below the cheekbones or blush touching the temples doesn’t work for everyone. I’m hoping that this year, to see others experiment more with contouring and blush placements.

Individual Lashes: Here’s my hot take: I think more people will start embracing individual lashes this year. It's a bit of a delusional hope, because I don’t know where the girls , gays and theys will find the time, but hear me out—individual lashes are much more natural-looking than strips and offer a more customized look. I’m personally obsessed with C-curl individuals right now, as they give a more natural curve that blends with my own lashes.

Matte Lipstick (No More Liquid Lipsticks): I’m over those liquid lipsticks that left your lips drier than knees under jeans in the winter. Matte lipstick with a powdery finish is where it’s at now. My top picks are GXVE’s Original Recipe and Lovable Me—they have a great texture and color payoff without the discomfort.

Choppy Brows: Okay, maybe I’m alone on this one, but I’m predicting a return of choppy, '90s-inspired brows. Back in 2020, we saw people trimming the tails of their brows for a high-arched look, often in alternative spaces. I think that trend will evolve into a softer, more Pamela Anderson-inspired brow—dainty, arched, and sculpted. Personally, I’m even thinking of going bold and embracing a complete shaved brow look in the new year.

With recent elections and the changes ahead for women, Black women, trans women, and femme-presenting people, it’s more important than ever to release expectations and embrace experimentation. It’s time to step outside our comfort zones, challenge conformity, and be bold and courageous. These small acts of self-expression are what keep us connected and remind us of our collective strength.

What are your predictions? I would love to hear them.